“It now appears (per a source with knowledge of the dynamics) that the league will sell the whole package to a tech company, which then may break off satellite rights to be sold only to consumers (typically, very rural) who lack access to the kind of Internet service needed for reliable streaming. The company with the winning bid would then reportedly make its own decision regarding access to the service for those in markets without internet access suitable for streaming. Disney (ESPN+), Amazon (Amazon Prime) and Apple (Apple TV) all reportedly maid bids for NFL Sunday Ticket.
The bidding war for the rights to the exclusive streaming package will feature marquee companies.
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